The period, reimagined: Are women finally ready for the cup? (Maclean's Magazine)

Rosemary Counter for Maclean's Magazine reports on the rising profile of menstrual cups - including the LilyCup kickstarted campaign - and asks whether women are "finally ready for the cup"?  She suggests that "a rebranding of the period in popular culture has spiked demand for a very old aid: the menstrual cup". Read the full article online: http://www.macleans.ca/society/life/the-period-reimagined-are-women-finally-ready-for-the-cup/