Blood Money: The Race to Crack India’s Menstrual Market (Rebecca Hobson for Broadly / Vice Magazine)

Rebecca Hobson from Broadly / Vice Magazine wrote recently about the race to crack India’s menstrual market. The article notes that: 

The vast majority of women in India don’t use sanitary products, instead relying on everything from cow dung and newspapers when it comes to that time of the month. But local entrepreneurs are determined to change that with reusable pads, menstrual cups, and pad-producing machines.
— Rebecca Hobson for Broadly / Vice Magazine

The article includes discussion of India's first menstrual cup, Shecup, and of the importance of dignity in menstrual products in a country where menstruation is so overwhelmingly taboo. Hence: 

Visit Shecup’s Facebook page and you’ll find plenty of stories like Paravi’s: women whose lives have been transformed after discovering the menstrual cup.
— Rebecca Hobson for Broadly / Vice Magazine

There’s also insights into other great new ideas in a country that is seeing rapid change. There’s entrepreneurial work to make biodegradable cloth pads, for example.

Read the full article here:

https://broadly.vice.com/en_us/article/blood-money-the-race-to-crack-indias-lucrative-menstruation-market

Blood Money: The Race to Crack India's Lucrative Menstruation Market (Broadly / Vice)

Blood Money: The Race to Crack India's Lucrative Menstruation Market (Broadly / Vice)